Easily overlooked, and often taken for granted, your Business Card is a great networking tool.
Why is it so useful? Well…it’s small…it’s portable… it packs a wealth of information in a tidy package…it’s mini-marketing with mega-potential.
Very often it is the first or even the only marketing tool a businessperson has at his or her disposal. Given the potential of this essential networking tool, it’s important to consider what it says about you.
Is it ACCURATE? Make sure the impression you generate with your business card exhibits professionalism. Don’t circulate a business card with crossed out or inaccurate information.
Does it make SENSE? Can your potential customer or networking contact “read” your business card quickly?
Is it INTERESTING? Will your contact remember you or your card tomorrow? Art of communication uses design creatively to enhance the readability of your business card…not obscure it.
Be sure to include this essential tool in your collection of marketing and networking strategies. And don’t take it for granted; take time to make it work for you.
Do you need HELP? If you want your business card to really work for you, put Art of Communication to work honing your message to a fine edge.